Jarritos is a popular brand of Mexican soda that has been quenching thirsts for over 60 years. Founded in 1950 by Don Francisco Hill, the company started out as a small family business in Mexico City and has since grown into a widely recognized brand that is enjoyed in over 40 countries around the world.

History and Legacy

The name “Jarritos” comes from the Spanish word “jarro,” which means “earthenware jug.” The iconic glass bottle that Jarritos is known for was inspired by the traditional Mexican pottery jugs used for drinking water.

Over the years, Jarritos has become a staple in Mexican culture and a symbol of national pride. The brand’s slogan, “Más Sabroso” (“More Delicious”), speaks to the quality of the product and the company’s commitment to using only the highest quality ingredients.


Jarritos offers a wide variety of flavors, including the classic lime, mandarin, and grapefruit, as well as more unique flavors like tamarind, pineapple, and guava. The company makes each flavor using real sugar and natural flavors, giving the soda a more authentic taste compared to other sodas that use high-fructose corn syrup.


In recent years, it has become increasingly popular in the United States and other countries outside of Mexico. The brand’s unique flavor offerings, eye-catching packaging, and clever marketing campaigns have helped it stand out in a crowded marketplace.

In addition to traditional advertising, it has also utilized social media and influencer marketing to engage with a younger audience. The brand’s Instagram page features colorful and playful graphics, as well as user-generated content from fans who share their love for Jarritos.


Jarritos is a beloved brand that has stood the test of time and continues to innovate with new flavors and marketing strategies. Its commitment to using natural ingredients and authentic flavors has earned it a loyal following around the world. Whether enjoyed on a hot summer day or as a refreshing accompaniment to a traditional Mexican meal, Jarritos remains a go-to choice for soda lovers everywhere.

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