Seek Discomfort
Seek Discomfort

A Movement to Embrace Life’s Challenges

Seek Discomfort is more than just a catchy slogan; it’s a way of life that encourages people to step out of their comfort zones and embrace the unknown. Launched in May 2018 by the founders of the popular YouTube channel Yes Theory, Seek Discomfort has quickly become a global movement with a dedicated community of supporters.

What is Seek Discomfort?

At its core, Seek Discomfort is a mindset that encourages people to face their fears, try new things, and embrace the challenges that come with living a fulfilling life. Furthermore, by stepping outside of their comfort zones, individuals can grow, learn, and experience new things that they never thought possible.

The History

The founders of Yes Theory, a YouTube channel known for its inspiring and adventurous content, began using the phrase “Seek Discomfort” as a personal motto to push themselves to try new things and take on challenges. They soon realized the power of this simple yet effective mindset and wanted to share it with the world.

In 2018, they launched Seek Discomfort as a brand and lifestyle movement, with the goal of inspiring others to embrace their fears and live life to the fullest. They started by throwing a backyard fashion show with only seven days of preparation, a perfect example of their philosophy of embracing challenges and taking risks.

The Impact

Since its launch, the brand has gained a dedicated following of individuals who share the mindset of pushing beyond their comfort zones. The movement has inspired people all around the world to try new things, take risks, and live their lives to the fullest.

The brand has also expanded beyond the original slogan, offering clothing and accessories that encourage people to embrace their fears and live boldly. The brand’s message has resonated with people of all ages and backgrounds, creating a community of like-minded individuals who support each other in their pursuit of a more fulfilling life.


Seek Discomfort is more than just a brand or a slogan; it’s a movement that encourages people to live their lives to the fullest. By embracing challenges and stepping outside of their comfort zones, individuals can experience personal growth and find fulfillment in all areas of their lives. Whether it’s trying a new hobby or taking on a new career, the brand inspires people to pursue their dreams and make the most of every moment.

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